Social Media, Data, & Marketing for Issue Advocacy, Corporations & Political Candidates

Tuesday, October 2nd at 7:00 pm, Olin 268 (Lecture Hall)

The campus community is invited to attend a BIPP talk given by Robin Roberts P’10 of National Media Relations and Bradley Engle of Purple Strategies on Social Media, Data, and Marketing for Issue Advocacy, Corporations, & Political Candidates.

In the past five years there have been many changes in the social media landscape and the data available to nonprofits, corporations, and political campaigns to use in getting their messages to the public. How are the data used in outreach, and what are the skills needed to enter this field?

Robin Roberts P’10 Bio:
Robin Roberts is co-founder and President of National Media Group, a family of companies focusing on providing strategic communications and advertising services to corporate, political and issue-advocacy clients.

Bradley Engle’s Bio:
Bradley Engle spearheads Purple Strategies’ innovation effort to develop new products and solutions that help shape and drive client strategies. He also works with client teams at Purple to utilize new and emerging tools and technologies.

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