Eowyn Andres is a senior at Freeman studying Markets, Innovation & Design. Her research focuses on culture, identity, and consumer behavior, with a particular interest in East Asian representation in fashion.
Eowyn recently presented her research on cultural appropriation in the fashion industry at the Association for Consumer Research (ACR) Annual Conference in Chicago, an international conference bringing together consumer researchers from around the world. She began the project as a summer researcher at Bucknell in 2023 and has continued developing it independently throughout her undergraduate career, including presenting her work at the Kalman Symposium and the American Marketing Association conference.
Outside of research, Eowyn combines her interests in marketing and visual storytelling through graphic design and creative projects. She has designed two original shirt designs for Bucknell’s Freeman College of Management, bringing her creative perspective and design skills directly into the Freeman community.