Roehm, who recently served as interim dean of the School of Business at Wake Forest University has been selected as Bucknell’s next Kenneth W. Freeman Professor and Dean of the Freeman College of Management. At Wake Forest, Roehm held multiple leadership roles, where she provided strategic direction to academic centers, pre-experience programs, and faculty. She also led the school’s strategic visioning process in collaboration with faculty, staff, and the Board of Visitors. Roehm’s teaching and research expertise includes business communication, branding, and consumer behavior. She earned her bachelor’s and master’s degrees in communications from the University of Illinois at Urbana-Champaign and her Ph.D. in marketing from Northwestern University.